PlayMaker Blog

AHHC Annual Convention & Expo: Know Before You Go

Posted by Jason Lewallen on April 4, 2016
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I’ve attended AHHC Annual Convention & Expo the last two years and met some incredible folks along the way. Judy Penn and her team put together one of the best conferences of the year for both quality sessions and exhibitor interactions. This year the event is being held at The Sheraton Imperial Hotel in Durham, North Carolina and it looks to be an exciting event.

Here are three presentations that you will not want to miss.


“Having the Conversation…” Successful Steps to Initiate the Palliative Care-Hospice Discussion

Speaker: Kathryn D. Roby, BSN, MA, MS, CHCE, CCM Certified, Consulting Director Home Health and Hospice, Qualidigm

One of the biggest challenges that surrounds hospice or palliative care is beginning a healthy conversation. Even though we know the benefits of the care and treatments hospice patients can receive, the message can be poorly received as giving up or accepting the end. Kathryn will guide us through a step-by-step process to creating the right atmosphere for an honest conversation and help us overcome objections that can create a poor experience for patients, their families, and their physicians.


Video Marketing

Speaker: Dan Dunlop, President, CEO, Jennings

Our industry has a difficult track record with web presence and online marketing, but that’s no excuse to be late to the dance. All indications show that effective video is the best way to increase SEO, build clients, and retain employees. Dan will take it a step further and discuss strategies to increase your referrals, including direct doctor referrals, branding, online marketing, internal marketing, community marketing, and more. I believe this will be one of the most interesting sessions at the conference and I cannot wait to attend.


Improving Your Value with the Home Health Value-based Purchasing Model

Speaker: Jennifer Warfield, Education Director, BSN, COS-C, HCS-D, PPS Plus

If you are not sitting at the end of your seat waiting to learn more about how to leverage the value-based model to grow your business, you simply need to adjust your priorities. As we shift to this model, we have to ensure that we are optimizing the key metrics that CMS evaluates to position your agency as an obvious choice for cost-effective, high quality care. Jennifer will help to take out the “vanity” measures that many agencies are hung up on and help to focus on the outcomes that will help agencies to stay competitive in this changing landscape.


Plan to join Scott Victory and myself (Jason) on Monday, April 11th at booth #5 for the Grand Opening Exhibit Hall Reception. We’ll be offering a free glimpse into your market with an assessment of the physicians who are referring the most and a look at your competitors. Don’t miss this chance to gain insights you cannot get anywhere else!

Topics: Sales, Home Health, Home Care, Trade Shows, Hospice, Marketing

Jason Lewallen

Written by Jason Lewallen

Jason Lewallen, National Business Development Manager with PlayMaker, specializes in connecting healthcare organizations with technology solutions to boost sales and grow business. Having previously worked on the front lines of post-acute care sales, he understands the challenges facing providers and helps them maximize their growth potential.