PlayMaker Blog

John Blake

John Blake, Director of Client Success with PlayMaker, has dedicated his work efforts to the Customer Relationship Management industry for more than 20 years. His blended knowledge of CRM best practices along with post-acute care sales and marketing ensures that every client becomes a reference.
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Recent Posts

Grow your Market Share with PlayMaker: Functional, Compliant and Secure

Posted by John Blake on May 10, 2017



The competitive nature of post-acute healthcare has led to a rise in technology products hitting the market to better assist you with managing your customer relationships and growing your sales. This shift to a SaaS (Software as a Service) delivery model for CRM and sales platforms can leave your organization exposed for reputational damage and financial penalties if data is left unsecure and a security breach occurs. With the added complexity of safeguarding protected health information, it’s critical that you select a product that meets the security protocols your Information Security Officer requires in order to ensure HIPAA compliance and data security.

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Topics: Sales Management, CRM, Technology, Sales Growth, HIPPA, Security, Saas, Compliance

What the CMS Pre-Claim Review Demonstration Means for your Home Health Agency

Posted by John Blake on February 24, 2017



Home health agencies serving Medicare and Medicaid beneficiaries are up in arms (and rightly so) with the Centers for Medicare and Medicaid Services Pre-Claim Review Demonstration that is now underway after a delayed start. With Illinois, Florida, Texas, Massachusetts, and Michigan slated for the pilot program, many worry how they will withstand a program that mandates them to submit to a pre-claim review process. Weeding out fraud, abuse and improper payments are at the root of this program, but many fear that they are being penalized unfairly.

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Topics: Home Health, Home Care, Medicare

Improving Business Processes with a Vertical CRM

Posted by John Blake on June 11, 2015


Improving business processes with a vertical Customer Relationship Management (CRM) platform is one of the single most important tasks a team can do to boost their efficiency and effectiveness. With a vertical CRM, you would certainly expect industry-specific variables to be built directly into the application, saving both time and money during implementation. This also allows companies to set their own business processes in place, allowing a sales team to integrate the CRM into the way they currently work. With that said, if companies don’t have a strong process in place prior to a vertical CRM implementation, it will be difficult to establish benchmarks to measure sales growth and ROI.

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Topics: Sales, Sales Efficiency, business process