PlayMaker Blog

Grow your Market Share with PlayMaker: Functional, Compliant and Secure

Posted by John Blake on May 10, 2017
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The competitive nature of post-acute healthcare has led to a rise in technology products hitting the market to better assist you with managing your customer relationships and growing your sales. This shift to a SaaS (Software as a Service) delivery model for CRM and sales platforms can leave your organization exposed for reputational damage and financial penalties if data is left unsecure and a security breach occurs. With the added complexity of safeguarding protected health information, it’s critical that you select a product that meets the security protocols your Information Security Officer requires in order to ensure HIPAA compliance and data security.

PlayMaker Delivers Functionality, Compliance and Security

PlayMaker unites functionality, compliance and security to create a comprehensive sales platform designed specifically for the post-acute healthcare market. This specialization allows us to ensure that we are responsive to the needs of our clients and can better assist them in growing their market share by providing them with the tools they need to effectively increase their sales and identify new referral sources.

1. Functionality

“One of our biggest business growth challenges has been equipping our sales team with the right tools to make an impact with referral sources, and we’ve found the solution with PlayMaker. The platform is strong because they have the industry knowledge and sales expertise to deliver what hospice companies need.”

— Brandon Culp, Director of Business Development, Community Hospice of Northeast Florida

Without question, technology adoption is necessary if you wish to stay competitive. Outdated and inefficient systems are restrictive and limit your access to the real-time data you require to deliver best-in-class service and support to your referral sources. 

Here are two of our most popular features:

  • TargetWatch: An easy-to-use Market Intelligence Data solution that gives you insights into your market, including top referral sources by volume and diagnosis, which referral sources your competitors work with, and more.
  • Mobile application: Available for both Android and iOS devices, the PlayMaker Mobile app increases sales productivity for reps working in the field. 

2. Compliance 

“Being able to manage the sales organization’s spending on our referral sources and ensuring that we are in compliance with all of the laws as they apply to working with a federal payer — having that assurance helps me to sleep really well at night.”

— Sharon Gerlich, Vice President of Sales, Total Home Health

As a niche-specific product serving the Home Health, Hospice, Private Duty, Long-Term Care, HME/DME and Infusion markets, we understand the importance of protecting private health information and are fully HIPAA compliant.

Beyond HIPAA compliance, we offer our customers built-in features to ensure Stark compliance. 

3. Security

Moving your data to a SaaS platform places additional security demands on your environment. It’s critical that the cybersecurity measures undertaken meet with HIPAA compliance to avoid punitive enforcement of their security rule. We provide our customers with a secure environment that adheres to the rules set out by HIPAA.

In addition to providing a secure data center facility, we offer the following security measures specific to SaaS delivery:

  1. Network Security: PlayMaker network security includes: Redundant firewall protection, Intrusion Detection System/Intrusion Prevention System monitoring and encrypted network connections. 
  1. Application Security: PlayMaker application security includes: password encryption, inactive user timeout from the system, unique login/password, password expiration, data transmission encryption, lockout after set failed user login/password threshold, data recovery and user action audits.

When researching sales platforms, it’s easy to focus solely on the functionality the product offers. This approach can be problematic in the long term if the product you purchase is not HIPAA compliant, or requires too much configuration in order to get it to serve your market needs. A careful analysis of the technology product you’re considering to ensure that it is functional, HIPAA compliant and secure will result in increased tech adoption and a higher ROI.

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Topics: Sales Management, CRM, Technology, Sales Growth, HIPPA, Security, Saas, Compliance

John Blake

Written by John Blake

John Blake, Director of Client Success with PlayMaker, has dedicated his work efforts to the Customer Relationship Management industry for more than 20 years. His blended knowledge of CRM best practices along with post-acute care sales and marketing ensures that every client becomes a reference.