PlayMaker Blog

HCAOA Leadership Conference: Know Before You Go

Posted by Jason Lewallen on September 23, 2015
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The Home Care Association of American (HCAOA) 2015 Leadership Conference will be held on Sept. 27 – 30 in Washington, D.C. at the historic Marriott Wardman Park Hotel. The HCAOA was formed as the nations’ first group that represents both medical and non-medical private duty home care. They are a strong voice of advocacy representing these ever-growing home-based services.

This year’s conference sessions range from lead generation strategies to thoughts on caregiver wages, with respectable voices helping to steer the conversation. I have outlined three sessions that I would highly recommend attending:


1. Bob Roth, managing partner, and Scott Spangler, COO of Cypress Home Care Solutions, will present, Differentiate with a Caregiver Training Lab,” where they will drill down into caregiver training.

Why you should go: They will share how important caregiver training is and how it is vital to the success of any Private Duty Home Care agency. I had the distinct pleasure of meeting with Bob this year at Tim Rowan’s “Home Care in Transition” conference, where I was blown away by the skill and ingenuity that he brings to this industry. I’m really looking forward to hearing more on this topic.


2. As a must-not-miss Keynote speaker, Tommy G. Thompson , Former Secretary for the U.S. Department of Health and Human Services, will present, The Role of Home Care in the Health Care Continuum on Sept. 28 from 9:00 to 10:30 a.m.

Why you should go: Tommy will share innovative solutions that he has worked to develop to address the healthcare challenges facing families, businesses, communities, and the nation as a whole. His main focus will be on the essential role of home care in the healthcare continuum. In his experience as a four-term Governor of Wisconsin, and as a long-time Wisconsin state legislator, Thompson will discuss the critical importance of political involvement at the state and federal levels.


3. Melanie Stover, president of Home Care Sales by Power Shot Training will present, How to Manage the Numbers – Sales Metrics that Matter!

Why you should go: I always like to attend sessions that focus on sales, and Melanie is a great resource to learn from! In her session, she will focus on the top 5 indicators to identify and monitor to help you achieve your goals. You can’t miss this if you are looking for some great insight to take back and share with your sales team.


For a great networking opportunity, I recommend attending the Opening Night Reception held on Sunday, Sept. 27 from 5:30 to 7:30 p.m. This a perfect time to meet many great people in the industry and build valuable relationships that will help you grow your agency and overcome challenges that the future might bring.

I’ll be representing PlayMaker CRM at Booth 108 in the exhibit hall area. Be sure to stop by and say hello!

If you are on Twitter, follow us @PlayMakerCRM. We are excited to be a part of this conference and I look forward to meeting you there!

Topics: Sales, Tradeshows, Private Duty, Home Care

Jason Lewallen

Written by Jason Lewallen

Jason Lewallen, National Business Development Manager with PlayMaker, specializes in connecting healthcare organizations with technology solutions to boost sales and grow business. Having previously worked on the front lines of post-acute care sales, he understands the challenges facing providers and helps them maximize their growth potential.