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Medtrade: Connecting the HME Industry: Know Before You Go

Posted by Jason Lewallen on October 20, 2015
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Medtrade: Connecting the HME Industry 

The Medtrade Annual Conference is taking place Oct. 26 – Oct. 29 at the Georgia World Congress Center in Atlanta, GA. This conference has so many great sessions and exhibitors that it has become the cornerstone of HME events. If you are looking to gain insight into DME competitive bidding, reimbursement, audits, retail and other industry issues and hot topics, then this is the place to be. Thousands of HME leaders attend this conference each year to learn and catch a glimpse of what’s to come the following year. You’ll find practical takeaways and gain a better understanding of the current legislative and regulatory landscape, as well as applicable knowledge to grow in these conditions.

Here are three must attend sessions I strongly recommend:


1. The Power Lunch sponsored by VGM on Wed., Oct. 28, 11:45 a.m. to 1:15 p.m.. is on Monday, Sept. 21 from 8:45 to 9:30 a.m.

Why you should go: Take advantage of this unique opportunity to evaluate and discuss the current HME/DME climate. This session will inform attendees, in a roundtable group discussion format, about new trends from audits, data collection/strategy, home accessibility, leadership, retail or social media/web marketing. The moderator will be Scott Owen, vice president of national sales at VGM & Associates. This session will give you the chance to learn from experts, hear from your peers and take effective solutions back to your office.


2. The Caregiver Speaks: Cash Sales on Wed., Oct. 28, 9:15 to 10:15 a.m.

Why you should go: This session features two top speakers: Jeremy Kauten, general manager with VGM Forbin and Michael Sperduti, CEO and president of Mike Sperduti Companies and the thought leader in sales and marketing in the HME space. They will drill down on how to make the most of your data and reveal the findings of a survey where caregivers were asked their share spending habits and rationale behind specific purchasing decisions. Learn how to leverage this information to boost your online marketing strategies and maximize the ROI on your advertising investment.


3. Why Are We Being Audited? An Explanation of CMS Targeting Techniques That Land Suppliers in Audits on Mon., Oct. 26, 2:15 PM to 3:45 PM.

Why you should go: CMS contractors constantly comb through your data, compare it against your peers and find issues that make you a target for an audit. Many of these issues and the patterns that cause them can be prevented. Learn from Wayne van Halem, president of The van Halem Group and former CMS Investigator, Medicare billing best practices that can help prevent an audit.


If this is your first time at the event, I encourage you to attend Medtrade’s First-Time Attendee Orientation. Learn from Medtrade veterans how to make your first Medtrade experience a success. Being one of the industry’s largest conferences, attending the First-Time Attending Orientation will ensure that you don’t miss anything that you may wish you had made time for.

I wish you a successful time at Medtrade 2015. Stop by and say hello to me at PlayMaker CRM’s Booth, #1050.

See you at the conference!

Topics: Sales, Tradeshows

Jason Lewallen

Written by Jason Lewallen

Jason Lewallen, National Business Development Manager with PlayMaker, specializes in connecting healthcare organizations with technology solutions to boost sales and grow business. Having previously worked on the front lines of post-acute care sales, he understands the challenges facing providers and helps them maximize their growth potential.