PlayMaker Blog

Social Media is an Effective Marketing Tool for Your Post-Acute Care Business

Posted by Seth West on May 6, 2016
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If you haven't started using social media to promote your company yet, you’re way behind. With the explosion of sites like Facebook, Twitter, LinkedIn and YouTube, reaching your potential customers through these channels is an opportunity that you simply can’t ignore. By using social media, you can raise awareness about your services, give followers up-to-date information on events you are hosting, and provide patients, clients or referral sources a direct way to interact with you.

Raise Awareness through Social Media

While a majority of businesses are on social media, those companies that provide post-acute care are often neglecting their web presence. While you may feel that sites like Facebook or Twitter are unnecessary, the use of social media and its influence on potential customers only continues to grow. As you build up your online following, each social media site serves as a billboard to raise awareness about the products or services you offer. Traditional advertising can work to a point, but diving into the social media game is essential for businesses trying to make it in today's competitive market.

Give Customers Up-to-Date Information

Social media also gives you the tools to provide the community with up-to-the-minute information about new products or services you’re introducing, educational or health-related events that you are hosting, or changes in the industry that can affect their ability to obtain services. Once you build an online audience, you can position yourself and your company as a thought leader and valuable healthcare resource through the helpful information you provide.

Social Media Allows Potential Customers to Contact You

Your social media accounts are more than just a digital bulletin board. They are a channel for interaction and communication. Of course you can share information, but you can also receive questions or comments from people interested in what you have to offer. This one-on-one communication platform can help you build lasting referral source relationships and connect with potential customers that you may not be able to reach in person. Those that follow you on social media can see what others have to say about your services and gain an inside look on what sets you apart from your competitors.

Topics: Sales, Referrals, Post-Acute Care, Marketing, Social Media

Seth West

Written by Seth West

Seth West, Director of Marketing & Communications with PlayMaker, has extensive experience in advertising and promotion, equally astute in both print and web environments. He has lent his creative talents to a variety of Fortune 500 companies, helping to develop corporate branding, multi-tiered marketing campaigns, and engaging media communications.