The Texas & New Mexico Hospice Organization and the Texas Academy of Palliative Medicine are holding their 33rd Annual Convention in Santa Fe at the La Fonda Hotel on February 25th-28th. There are a great deal of excellent speakers, many of them active physicians, who will be sharing their knowledge at this conference.
I have outlined a few key sessions that you will not want to miss.
Marketing Matters: Success Strategies for Hospice!
Speaker: Dr. Moses Altsech, Founder of Moses Altsech Consulting
This is a preconference session that will be held at 1:30 p.m on Thursday (2/25). Dr. Altsech has a track record of working with not only great post-acute companies like The Hope of Wisconsin and Home Health United, but across virtually every industry imaginable. Companies such as Pepsi and Mercedes-Benz have benefited from his services and you will be hard-pressed to find a more knowledgeable speaker when it comes to marketing and branding. While not everyone is planning on attending the pre-conference, I believe missing this particular session would act as a disservice to your organization.
Leading Your Team from Good to Great
Speaker: Emily Bradford RN, Director Hospice Services at VNA
Interdisciplinary Teamwork is vital to running a successful hospice organization. Leadership plays the single most vital role to making your team stand out and can make you “the best” agency or “just another” agency. It all balances on who is providing guidance and inspiring your team to perform to their highest standard. Emily will show us how to create an expectation and culture of greatness from the front door to the patient’s bedside. You should plan on taking notes, as this session could be the key to transitioning your team to become the preferred care leader in your market.
Hospice Academy: Innovation in Physician Training
Speaker: Kathy Olson, RN, CHPN, Program Coordinator at Mesilla Valley Hospice
There are many instances of a severe and sudden life-changing diagnosis, where the end is quickly approaching and unexpected. Still more often, the signs are there to provide quality, end-of-life care far before the patient’s final days. Kathy will share a unique story of a successful curriculum that centers on educating medical residents in the benefits of providing excellent hospice care. This education is a challenge to many of the agencies I meet and I am confident that Kathy may have uncovered a key to helping physicians further understand the benefits of hospice.
Be sure to swing by Booth # 16 to discover how our hospice-specific sales growth tools can help you identify new referral opportunities to grow your business!