If you only had one minute to convince a referral source that your home health or hospice agency was the right provider for their patients, could you deliver an impactful message? A canned sales pitch that merely states your agency’s capabilities won’t impress most physicians. You must tailor your message to address the specific needs of their patients and demonstrate why your agency is the best partner for care collaboration.
Topic: Referral Growth
Is your home medical equipment business not growing as fast as you need it to? All it takes to jumpstart and increase HME sales is a new pattern of communication skills. Get an expert’s inside look at honing those sales skills during our upcoming webinar, “Increase HME Sales NOW!”. On February 8th at 2pm ET/11am PT, Mike Sperduti, CEO of Emerge Sales, and Holly Miller, Vice President of Sales with PlayMaker, will teach you the sales skills and techniques to produce immediate, long-term results for your company.
When you think about securing more referrals for your post-acute business, what do you have planned that’s really going to help you stand out? As you craft your plans for success, it’s important to make sure they go well beyond maintaining a highly polished elevator pitch and honing in on those physicians who have the best potential for quality referrals.
In the early stages of a new referral relationship, it’s easy to keep your attention focused on nurturing the relationship and ensuring your new referral partner can continue to send patients to you with confidence.
“I don’t know which referral sources to target” has become an all-too-common refrain among home health and hospice agencies. A lack of visibility into both the market and your own agency’s referral activity weakens your sales efforts and slows your market expansion. Many agencies are scrambling to develop a sales strategy that yields results. What’s the secret? Using relevant, actionable data to determine the best referral sources for your agency to target.
Inefficient and outdated systems are counterintuitive to sales growth. Their lack of transparency often results in missed opportunities and profit loss in the form of reduced market share and presence. More and more, post-acute healthcare companies are realizing that in order to stay competitive in the marketplace, they must adapt their business practices.