As a sales representative in post-acute care, you are constantly looking for ways to improve your performance and stay ahead of the competition. During your research, you probably came across information about how a CRM (customer relationship management) system can help increase sales efficiency and boost productivity. However, you may find yourself in a situation where your company is not ready to invest in a CRM, or even that your fellow sales reps are not enthusiastic about the idea. So how can you convince your team to embrace CRM? The key is to form a plan and gather the right information that illustrates how a CRM will help the team be more informed, more effective and ultimately more successful.