Topic: Sales Efficiency

As a sales representative in post-acute care, you are constantly looking for ways to improve your performance and stay ahead of the competition. During your research, you probably came across information about how a CRM (customer relationship management) system can help increase sales efficiency and boost productivity. However, you may find yourself in a situation where your company is not ready to invest in a CRM, or even that your fellow sales reps are not enthusiastic about the idea. So how can you convince your team to embrace CRM? The key is to form a plan and gather the right information that illustrates how a CRM will help the team be more informed, more effective and ultimately more successful. 

Improving business processes with a vertical Customer Relationship Management (CRM) platform is one of the single most important tasks a team can do to boost their efficiency and effectiveness. With a vertical CRM, you would certainly expect industry-specific variables to be built directly into the application, saving both time and money during implementation. This also allows companies to set their own business processes in place, allowing a sales team to integrate the CRM into the way they currently work. With that said, if companies don’t have a strong process in place prior to a vertical CRM implementation, it will be difficult to establish benchmarks to measure sales growth and ROI.

Sales teams have always been mobile, but a mobile CRM app gives sales reps the ability to immediately decrease time spent on administrative tasks and allow more time to interact with referral services and increase their “sales window.” Staying informed of mobile trends as they evolve will position your company at the forefront of technology-enhanced sales organizations.