Topic: Technology

HCAF 26th Annual Conference: Know Before You Go

Posted by Jason Lewallen on July 17, 2015


The 26Th Annual Home Care Association of Florida (HCAF) 2015 Annual Conference & Trade Show (July 28-30) is just around the corner, and I am excited to once again be representing PlayMaker CRM as an exhibitor. We have been a part of this conference for many years, and I’m always impressed with how the HCAF stays at the forefront of trends impacting our industry, which in turn allows them to provide valuable information to members and attendees. While all the sessions look great this year, I want to highlight a few key programs and events for you to consider to get the most out of your time in Orlando.

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Topics: Sales, Technology, Tradeshows

Convincing Your Company to Invest in CRM Technology

Posted by Kelly Wolf on July 10, 2015


As a sales representative in post-acute care, you are constantly looking for ways to improve your performance and stay ahead of the competition. During your research, you probably came across information about how a CRM (customer relationship management) system can help increase sales efficiency and boost productivity. However, you may find yourself in a situation where your company is not ready to invest in a CRM, or even that your fellow sales reps are not enthusiastic about the idea. So how can you convince your team to embrace CRM? The key is to form a plan and gather the right information that illustrates how a CRM will help the team be more informed, more effective and ultimately more successful. 

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Topics: CRM, Sales Efficiency, Technology, business process

Preparing for Technology Changes in the Workplace

Posted by Sean Haggis on May 29, 2015

In life and business, change is both necessary and inevitable. We must adapt to our changing environment or, to put it simply, it’s game over. If change is so important, then why do so many of us find it difficult to deal with it in our lives and careers? Keeping up with our everyday tasks at work is hard enough, let alone having to add something new to the mix, especially if it involves new technology. Just the thought of learning new technology can be time-consuming and stressful, causing denial and opposition. It’s easier to chug along the same path because it’s familiar and safe. The problem with this path is that your chances of creating new opportunities for success diminish over time while your competitors chip away at your market share. 



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Topics: CRM, Technology